Redesigning USA Electric Inc. for Online Growth

The Problem

This website suffers from a dated design and poor user experience, lacking essential navigation for "Services" or a portfolio. This leaves users with no clear path or reason to stay. Conversion is crippled by weak, buried calls-to-action, no contact form, and a complete absence of trust signals like testimonials or certifications. For SEO, the content is critically thin, with no dedicated service pages to rank on Google. The static map image and generic copy further hurt local search performance. Technically, unoptimized images likely cause slow load times. Overall, the site fails to communicate value, build trust, or effectively generate leads for the business.